It’s about the inspiration and the most up-to-date format. When it comes to innovation of thought, technology and innovation of the event itself, the Forum is the place. Everybody here is focused on the best ways to provide amazing customer experiences that build loyalty. All in all, we think the Forum is a valuable event. The combined inspiration and impact far outweighs the time or cost it takes to participate the event. Over 92% of last year’s participants agree with us, and would recommend the Forum to their peers.