MACROSCOP DISCUSSED ROLE OF INNOVATIONS IN RETAIL WITHIN THE FRAMEWORK OF NEW SAFETY AND SECURITY FORUM “SAY FUTURE: SECURITY”

15.11.2018

Macroscop took part in the SayFuture: Security Forum, which took place on October 24-25, 2018 in Moscow. Say Future: Security is an international forum about modern security technologies and technologies of the future. This is a new market event where Macroscop was invited as an expert in security and innovation.

«In the person of Innovation Product Development Manager, Mr. Konstantin Sosnin, Macroscop presented a non-trivial view on the role of innovation in retail.

Introducing innovations, increasing efficiency, reducing losses - what is most important for retail? Together with the Forum audience, we searched for answers to this question in the context of the Macroscop report. And they formulated the main conclusion: innovation cannot be an end in itself for retail (and for any other industry), the main thing is to strike a balance between efficiency and loss, and how to do it is a secondary issue.

Macroscop creates innovative products and high-tech solutions, but the main guideline for developers is always bringing real benefits and solving real problems.